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Prince Charles launches a luxury scarf to promote sustainability – Times of India

Charles, Prince of Wales, the heir apparent to the British throne recently launched a limited-edition luxury wool scarf to promote sustainability.

The luxury wool scarf was launched in collaboration with Mother of Pearl and Johnstons of Elgin.

The Prince of Wales feels for the cause of sustainability and has been an environmental activist of sorts for decades.

Reports suggest that he was closely involved in the designing of the exclusive scarf, which was released on the sidelines of the 10th anniversary of his Campaign for Wool, an initiative he launched in 2010 with a goal to educate people about the benefits of wool and boost the wool industry.

The funds raised by the sales of the limited edition scarf will go to support apprenticeships and The Princes Trust’s Future Textiles initiative.

According to People magazine, the scarf comes in three different color patterns — and is made from wool from the UK, Australia, South Africa and New Zealand. It costs 150 pounds (INR Rs 14,830 approximately) and features with big checks, stripes and houndstooth, along with twisted fringing.

“It is important to remind people of how valuable and sustainable wool is as a fiber and as a natural material,” Prince Charles said in a statement as reported by People.

“Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create,” he added.

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