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Xiaomi tops Indian smartphone market, Samsung fastest-growing brand: IDC – Times of India

Indian smartphone market has recorded a 54.3 million units shipment in the third quarter of 2020, according to a report by IDC. The report claims that during the quarter, the Indian smartphone market has seen a 17% year-over-year growth and is the only smartphone market in the top 3 to witness growth, as both the China and US markets declined year-over-year.
As per the report, the market was led by Xiaomi that shipped 13.5 million units in Q3. The top three models nationally from Xiaomi were Redmi 8A Dual, Redmi 8, and Redmi Note 9 despite facing supply constraints.
“Xiaomi also maintained the lead in the online channel with a 35% share, with Poco (sub-brand under Xiaomi) reaching an all-time high of more than one million shipments in 3Q20,” added the report.
Samsung, the South Korean tech giant, emerged at second slot, however, the company recorded the maximum growth of 38% in Q3. India became Samsung’s largest smartphone market globally, ahead of the US in this quarter, claimed the report, accounting for 15% of its global shipments.
“It maintained steady supplies through the quarter in comparison to China-based vendors, clubbed with more offerings in low-end and mid-range price segments. Samsung also benefited from the anti-Chinese sentiments prevailing in the initial weeks of the quarter, which soon vaporized in the latter half. The online channel accounted for 43% of Samsung shipments, witnessing unprecedented growth in 3Q20 with the Galaxy M21 and M31 featuring in the top 5 online models nationally,” said the report.
These two companies were followed by three BBK-owned smartphone brands — Vivo, Realme and Oppo — that shipped 9 million units, 8 million units and 6.1 million units respectively in the third quarter.

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